Published on June 5, 2025
Design, team spirit and a dash of bravery: An interview with Bruna Monte, Marketing Designer at Lingoda
Bruna’s a marketing designer at Lingoda and a big fan of bold ideas. She’s all about turning creative concepts into real campaigns, whether it’s featuring students from around the world or testing fun new formats on social. In this interview, she shares why bravery matters, how her team helps her push boundaries, and why good translations need a human touch. Plus, the one desk item she didn’t invite: her cat. Get a peek into Bruna’s world of design, teamwork, and curiosity!
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I used to play around with design tools for fun when I was younger, and during my Communication Studies bachelor, I found out I could actually work with design for a living. It was so fun that I couldn’t see that as work in the beginning. What makes me passionate about design today is how much everything changes all the time, with AI, new tools, new styles… I feel like today, everything is possible in Design, and that’s super exciting.
I’m really proud of the New Year campaign of 2023/2024 at Lingoda. I supported the art direction and production of the visuals for the online marketing campaign. It was special because we brought real Lingoda students to Berlin for a photo and video shoot, we got to spotlight them and cheer on their wins. In the campaign, each student shared what their biggest language win was in the language they were learning. For example, one American student had studied French with Lingoda and was able to move to France to work in a Michelin-starred restaurant, turning a language goal into a life-changing career move.
An unusual thing I learnt is that translations are not a simple thing. We don’t just rely on AI or Google Translate for translating our marketing campaigns; we need real people to translate and proofread. This is essential to keep the brand tone of voice and make sure it really resonates with students. It needs to feel personal, because it is.
I connect most with “Be brave.” As creative people, we are constantly challenged to think outside the box and try new things, and for that, we need to speak up and collaborate as a team.
My teammates boosted my confidence at work by creating a supportive environment where we encourage each other to try new things even if they fail – that’s ok, we learn from our failures. For example, on Social Media, we are currently in an exploring phase – testing new formats, new ways of communicating, and we can let our creativity run wild without much fear about whether it works or not. When you don’t restrain where your mind can go, the odds of getting to something really creative and interesting are much higher.
Post-its, a cup of coffee and my cat (he’s uninvited though!)
